About | Meet The Team | Local Dragon

Hello, we are Jared Pegler and Andrea Monteith…

After working together in the design, print, and magazine marketing industry for a number of years, in May 2011 we created our first “Your Local Dragon Directories”.

Small beginnings

It all began on Anglesey in May 2011.

At the time no one was offering a high quality, regular house- to-house letterbox delivery services for local businesses on Anglesey. Local trades, services and businesses desperately needed to get themselves out of the doldrums after the financial crisis, and we felt that really locally targeted advertising would help.

Connecting communities &
supporting local businesses…

So we decided to launch “directory style” magazines inviting local businesses to advertise their products and services.

We had both been involved with a large glossy ‘pick up’ style magazine in the past, but we checked with advertisers and they all said they preferred letterbox distributions. Local tradespeople and business owners felt house to house deliveries worked far better for them than public pickup. We also felt there would be less wastage.

House to House delivery

So we hand delivered our new publications, doing our best to target owner occupied properties wherever we could and keeping fit as well!Not only did we publish magazines we hand delivered them too – with help from family members (Thank you!!)

This brought brilliant responses for many of our new advertisers who were mainly tradespeople offering maintenance and repairs on domestic properties. Some have since retired, but quite a few of the original advertisers are still advertising with us to this day.

The responses from the home owners was really positive, and our advertisers started to get calls straight away. Soon people were looking forward to getting the Local Dragon through the door, and we knew exactly how well the public were interacting with the magazines, because we delivered the books ourselves, and chatted with home owners to find out what they thought of the magazines.

What advertisers and residents say about us…

Complete WillsWills & Estate Planning
I am delighted with the response I am getting from ‘Your Local Dragon’ in Flintshire. Very happy. Tony Kershaw
LR Nash Windows LtdUPVC Windows, Doors & Conservatories
Good results year after year & good customer service. Leigh Nash
Anglesey Mobility ServicesMobility Services
Your Local Dragon is without doubt the most successful form of local advertising I do! Patrick Hywel
Transform Your KitchenKitchen Installation
The responses I get from Local Dragon are brilliant. We continue to get really good enquiries from our adverts in Local Dragon year after year, and the customer service is spot on – friendly and professional. It works well for us. Jim McDonough
Blue Print ArchitectureArchitect Services
We’re really happy with the advert. Thank you for taking the time to check in to find out if everything is running smoothly. I am very impressed with the level and quality of service Local Dragon have provided. -Lisa
Easy PC TuitionComputer Tuition
My ad continues to work and I'd say it's now the single biggest income generator for me. My website is second, but as few of my customers are online already, it's taken a pandemic for that to happen! Many thanks for all you do. Catherine Jackson
Green Cross LandscapingLandscaping Services
Thank you for the ad. Good value and it brings results - which is what really matters!
Zero Dry TimeCarpet Cleaning
I get calls all year round and notice the Local Dragon books in lots of the houses I visit.

No sooner had we finished our first door to door delivery campaign on Anglesey, our advertisers were asking if we could also deliver to houses in Bangor and Felinheli in Gwynedd, and after that into Conwy and beyond.

It didn’t stop there!

Within a year, businesses from Bangor, Caernarfon and Llanfairfechan were asking when were we going to launch a similar magazine for them. We decided to deliver to even more households with one large regional publication, offering even better advertising opportunities for local businesses – and that’s when things really took off!

People Your Local Dragon

Handy * Useful * Popular

THE BEST WAY TO ADVERTISE

LOCAL TRADES, SERVICES & EVENTS

Connecting communities &
supporting local businesses…

Five areas across North Wales and Cheshire borders.

Choose from any of our four North Wales magazines and one Cheshire/Ellesmere Port magazine for advertising your business in 2025…

Fourteen years down the line we now distributeLocal Dragon directory style magazines directly through household letterboxes in hundreds towns and villages across North Wales, around Chester and Ellesmere Port. This is due to continuous demand from businesses and householders alike. Because it Works!

We currently publish five different regional titles and all of them are delivered to houses throughout the year. Four advertising magazines cover North Wales, and the fifth advertising magazine is distributed to villages around Chester & near Ellesmere Port.

When you advertise with us, you can have your first professional advert designed FREE. And having been prompted by your advert in the magazine, whilst you advertise your business with Local Dragon, people will also to search for your business online after being prompted by your advert.

Advertising in a single Local Dragon publication in North Wales or Cheshire, works extremely well for most small to medium sized businesses. However, for businesses and tradespeople who want even more response and who operate across larger regional areas, we offer generous discounts with multiple areas bookings. This is ideal if you operate a bigger business, are ready to grow your business, or offer higher transaction value services such as Upvc window installation, kitchen or bathroom installation, roofing, building or landscape gardening.

If you talk to our regular advertisers they’ll tell you they love what we do because they get such good responses from keeping their advert running in our magazines, year after year. Over the past few years, almost 90% of advertisers have stayed in Local Dragon magazine all year round. They say they stay with us because its a professional, reliable and cost effective way to reach their potential customers. An advert in Local Dragon can bring you new clients whilst also building or supporting the local reputation & trust people have for your business. Local Dragon helps to drive more people to your Facebook & Instagram pages and to check out your website for more images and information about your services, leading to more online and offline enquiries and sales.

When you need a higher response rate than you normally get from your current advertising elsewhere, call Local Dragon!

Talk to our friendly team

Give us a call to find out more. One of our team will ask you about your specific business and what you need, and they’ll help you to choose the best option for your requirements.

We specialise in offering you a high volume door to door delivery which is what sets us apart from most other publications that rely on sketchy public pick up, and the problem of leftover copies. Regular advertising in our North Wales Magazines and Cheshire magazine works, and we’d love you to try out our services for yourself. However if we feel your product or service is very niche and might not get the results we normally expect, we’ll let you know, so you can make a fully informed choice. This is because we want to ensure our advertisers get good value for money.

You can select to target households in any of our FIVE regions covered by ourNorth Wales Magazines or our Chester & Ellesmere Port magazine. From as far west as Bontnewydd in Gwynedd, across Anglesey, within towns and villages along the A55 and the North Wales coastline, around the North Wales /Cheshire border and up to Ellesmere Port.