Our directories are distributed by Royal Mail and our in house delivery team within a 6 week distribution cycle, covering two calendar months, targeting households and selected business premises.

When you choose 3 magazines it’s 33% off all three! (the equivalent of Buy 2 get 1 free) Visit our Advertise With Us page to check out our prices.

Because we do a bulk print run, that covers 6 weeks of deliveries, the minimum booking we can offer is two consecutive monthly payments. We normally invoice each bulk print run as 2 x monthly instalments so your two monthly payments cover all the print & distribution over each 2 month publication cycle. Most advertisers choose to advertise with us for 6 or 12 months to benefit from lower prices and all year round results. The most popular choice is a quarter page on a 6 month booking.

We currently print 5 separate hyper local publications. Each publication targets local residents within a group of towns & villages that are reasonably easy to access for local trades & services to travel to / for local clients to visit your premises. When you place an advert in all 5 Your Local Dragon publications, over each 2 month campaign your brand is seen by over 150,000 readers per full print & delivery run. Our house to house deliveriesinclude Holyhead and Caernarvon, across the North Wales coast as far as Prestatyn, and to towns within 5 miles of Ewloe in Flintshire and towns around the outskirts of Chester city walls in West Cheshire. Each of our 5 individual hyper local publication boasts a local geographic adult readership of over 30,000 per distribution run. Unlike ‘tourist style’ magazines (that usually rely on people picking up when they’re out shopping) we don’t use a small print run spread far and wide across a whole country. Instead we do target deliveries through letterboxes, keeping your advert delivery densely delivered to a smaller geographic area with each publication. The print run for each of the 5 geographic publications is at least 16,500 copies per distribution campaign delivered to 82,500 household properties over all 5 areas. Our surveys have shown that door to door delivery yields better results than pick up. Our readership of over 130,000 includes all those who have a copy delivered to their home PLUS the readers who take a copy from one of our hand picked local business outlets.

GPS Tracked & Self Select

We currently use Royal Mail to deliver to household properties in all 5 geographic areas. We also have a small team of mature GPS tracked delivery people who deliver to selected households in a handful of towns within Anglesey/Gwynedd and Conwy county (2 regions) plus a small distribution to business outlets across all 5 areas. .

It’s in our companies best interest to ensure as many copies of the publications we print are actually being used by the public. We have been running Your Local Dragon for many years and know that the distribution is the most important part of our production. The physical books are the end product of two months of hard work by our expert team, so we are super-duper-crazy about making sure we do our upmost to ensure the copies we print aren’t wasted! Royal Mail is the most trusted distribution service for house to house deliveries and GPS Tracking lets us know where and when our own teams are delivering. We also have specific articles and items within each publication that help to contribute to a high level of quality control, so that you can be sure that the directories are being distributed exactly when & where they should be. We contract Royal Mail and our own team to deliver to household addresses within the postcode sectors and specific routes we choose. A small percentage of copies are placed in local business premise and these are monitored for successful pick up. Any left overs are either placed into other outlets or delivered to business addresses or to household letterboxes in places where our teams don’t normally deliver, which ensures minimum wastage.

Choosing the correct advert size depends on your average sale value (ROI), your budget and your business type. We recommend looking at the most affordable long term option. A smaller advert running for longer is usually more sustainable and tends to work much better in the long run than a short term or ‘one off’ bigger advert.

• 1/8th Page Advert (6cm wide x 4.5cm tall) is suitable for a small business wanting to have their contact details handy month after month over the long term such as a ‘One Man Band’ tradesman
• A Quarter Page Ad (6cm wide x 9cm tall) is great for someone who is self-employed or maybe employs one other person, who needs to attract enough regular enquiries to maintain their small business.
• A Half Page Ad (12.5cm wide x 9cm tall) is ideal for a small business with regular client retention- such as a beautician or restaurant- or who offer services such as carpet supply & fit, or garden landscaper who wants exposure in the area because they employ staff and they want a relatively high response rate.
• A Full Page Ad (12.5cm wide x 19cm tall) is great for a medium business wanting high exposure or for businesses with high transaction values such as kitchen installers, builders, and double glazing services.
• Prime Pages (Back, Inside Front & Back , Pages 3, 4, 5, 6, 7,8, 9, 10, 11 and Centre Pages) are for giving your business high exposure and excellent brand recognition. We tend to switch advert places to give people equal changes for front half, back half, but if you specifically want your advert to always run on a specific page there is an additional cost to reserve it.
• Right Hand Page We tend to switch advert places to give people equal changes for Right Hand/Left Hand placements but if you specifically want your advert to always run on a RH page there is an additional cost.

We offer various packages and sizes and our staff are given a limited number of ‘7 day discounts’ that they can offer from time to time. Please visit our Advertise With Us page for details or call 01248 511218 to discuss your individual requirements.

Don’t worry we can create your advert FREE! If you don’t have a logo or any idea about what to put on an advert. We’ve been designing effective adverts for many years so we can design a great advert for you! We proof it to you and you check it and approve it before it goes to print.

As long as you provide your correct email address we’ll send it to you for approval.

We know how people use our publications and how to create adverts that work specifically within our magazines. After you’ve booked your advert the design is included in the price. You can send us your business card or give us precise details if you prefer – or you can simply guide us to your website or Facebook page, and we’ll do the rest! We might just need you to send an image or two if you’ve chosen a larger sized advert.

Our advertised rates assume you set up an automatic direct debit which is set up at the time of booking. This reduces paperwork and makes life easier all round. In special circumstances we can arrange for card, bank transfer or cheques but there may be an additional admin charge if ever your payment is delayed.

Our standard payment terms are 7 days from the invoice date. We charge for late payments. (July 2024)